Talk about making an offer you can’t refuse. If you’ve ever watched the Godfather anthology of movies (it’s a rite of passage for anyone connected to pop culture), then you’ll recognize the reference that Audi makes in its Super Bowl commercial.
Up until now, Audi hasn’t really had a supercar to call its own. Sure, the German automaker has strong connections to the guys at Lamborghini, but it’s not like you can walk into a VW dealership and order an Audi Gallardo. That has now changed with the availability of the Audi R8, a high-powered supercar that comes equipped with plenty of creature comforts too.
And that’s exactly what this ad is designed to show. The Audi R8 signals the departure of “old luxury” and ushers in a generation where luxury cars can be afforded all sorts of wild performance too. The only question that remains is why won’t Audi send me a review unit (for keeps, of course).