There’s a reason why so many people, myself included, say that the Jawbone Bluetooth headset from Aliph is the best headset they’ve ever used. The comfort is unparalleled and the noise cancellation feature makes for crystal clear conversations. Unfortunately, not enough people know the joys that are Jawbone, so Aliph has set out with a new commercial that shows you how well their headset can eliminate noise.

I won’t spoil the commercial for you, but let’s just say that you get to enjoy a hot girl by the pool, wearing nothing but a bikini, and then she gets a call using her Jawbone Bluetooth headset. There’s a little something in the video for the ladies too, but it’s the ending that acts as the real shocker. I totally didn’t see it coming.

It’s unlikely that ad spots like this will make consumers rush out to buy the $100+ Jawbone Bluetooth headset, but if proven effective, more of the general public will at least look a little further beyond the Motorola and Nokia headsets of the world.