Yes, seriously. I’m all for customization and the ability to express yourself through your choice of consumer electronics, but you would never catch me with a purple phone. Maybe I’m in a minority, because Verizon Wireless is now the proud carrier of the purple Samsung Gleam.

The music-oriented clamshell features a grape-like color scheme to accompany the living wallpaper capability, popular multimedia and messaging features, (limited) Bluetooth wireless technology, Get It Now, Mobile Web 2.0, V CAST Music and Video, Instant Messaging, and microSD memory expansion. These are the same features found on the original bronze Samsung Gleam.

The purple Samsung Gleam officially launched earlier today and you can pick one up for $99.99 after a $50 mail-in rebate and a two-year service agreement.