Another day, another budget cell phone from the people at Telus Mobility. Sparking a little bit of personality into the Telus lineup is the newly announced Samsung R500 flip phone. This clamshell clearly hits up the lower end of the market, meaning that soccer moms across the nation will be clamoring over its intense value.

In terms of functions, the Samsung R500 has the basics covered with an integrated 1.3 megapixel camera, microSD expansion, multimedia player, and stereo Bluetooth connectivity, as well as access to the full slate of SPARK entertainment and messaging services. For just a touch more personalization, you have to ability to hot-swap the faceplate between red and blue as pictured.

I know, not the most exciting phone in the world, but it gives another option to people who aren’t so interested in breaking the bank for the latest handset. The Samsung SCH-R500 goes for $49.99 with a three-year contract or $249.99 outright.