
There is a catch, of course. While you will be provided with free wireless Internet access, the price you pay is that you will be served up some CBS-fueled advertising. There’s a possibility that these ads will be geo-targeted as well. What’s more, CBS is offering free routers to local business to help “enhance” the coverage. If this is the case and there is geo-targeting, you could totally run ads for your shop targeted for people across the street.
The 34-block blanket runs north from Times Square to Central Park, getting flanked on either side by 6th Avenue and 8th Avenue. It’s not quite city-wide WiFi, but this is definitely a step in the right direction.




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