Not to be confused with Jerry Seinfeld’s favorite credit card, Amex Digital has unleashed a new mobile phone by the name of G-Plus. The “G” in its name stands for GPS, because this funky candybar is designed to navigate you around town as you prepare to get swamped at the local mall. I’m not really sure where the “Plus” comes into play.

On this GPS phone, you’ll find a 2.4-inch QVGA LCD that will display 3D maps, offering renewed perspective on a road you’ve probably traveled on before. Other specs include a 1.3 megapixel camera with 30fps video recording capability, 2.5 hours of talk time, and up to 200 hours of standby. On the GPS side of things, the Amex Digital G-Plus GPS mobile phone has photo GPS and an LED that “works as a GPS indicator.”

No word on price, but we can tell you that the G-Plus comes in black and blue, much like you’ll probably be after fighting with all the other parents over the hottest toy this Christmas.