We’ve seen bone conduction technology in other devices, like the JAWBONE Bluetooth headset, but this is the first time I’ve heard of its implementation directly into a cell phone. Instead of having a normal earpiece, it seems like the Pantech A1407PT rattles your skull with bone conduction.

In this way, the sound of the person on the other line is actually channeled through your bones from your ear (or just behind your ear). This makes it easier to hear conversations in loud environments, because the sound is being conducted directly to your inner ear, rather than having to go through the usual channel of, you know, shaking that eardrum.

The rest of the specs, unfortunately, are not nearly as impressive with just a 2.4-inch screen and a 1.3 megapixel camera. That said, if Pantech can put bone conduction in such a simple phone, other companies can put it in better phones.