iTunes isn’t the only game in town and based on this latest announcement, they’re not the cheapest either. Amazon has apparently set up their online music store and the best part is that all of the songs are 100% DRM-free, meaning that you can use them on any media player. On the official page, Amazon proudly exclaims that all tracks purchased on AmazonMP3 will work with both iTunes and Windows Media Player.

And they’re starting with quite a bang too. At launch, the catalog contains over two million tracks, half of which will cost you a measly 89 cents each. Compare this to the 99 cents you pay at iTunes for a DRM’d song and the $1.29 you pay for the DRM-free music tracks. Opt for the full album and you’ll pay somewhere between $5.99 and $9.99. Sounds like a pretty good deal to me.

The online media content market is ridiculously competitive, but with these critical advantages over iTunes, AmazonMP3 just may be able to succeed. Whether you’ve got an iPod, a Zune, a Sansa, a Gigabeat, or whatever, AmazonMP3 loves you.