AT&T Transforming Back Into Cingular?

Well, not exactly, but the company is definitely changing gears when it comes to its marketing campaign and perhaps the most notable change is the switching of the company color to orange. Yes, the same color as Cingular’s squishy mascot.

The corporate globe logo will remain unchanged, but they plan on introducing “a new company color for its mobility services.” It’s unclear how they will integrate the Cingular orange.

Other aspects to the marketing shift include a new tagline for their wireless services — Your Seamless World — and packages that bundle wireless services with home DSL Internet. And there’s no need for a conventional landline to get that.