When it comes to consumer-level digital cameras, having all sorts of manual controls doesn’t give you a lot of bonus points. Instead, it’s all about tossing in as many automatic settings as you can while loading it up with a ton of megapixels. Fujifilm is going after the more fashionably-inclined with the newly announced FinePix Z10fd slim and colorful camera, designed to “flirt with youth”, whatever that means.

Available in orange, blue, and green, as well as a more mainstream black, the Fujifilm FinePix Z10fd boasts a 7.2 megapixel sensor, 3x optical zoom, 2.5-inch preview LCD, face detection technology, auto red-eye removal, IR beaming, and QVGA video support. ISO support has been ramped up to ISO 1600, and Fujifilm is finally letting us use SD/SDHC cards in addition to that nasty xD format that no one likes.

The FinePix Z10fd will debut in late September at a retail price of $199.95.