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Maserati Finally Turns a Profit After 17 Years with Fiat

You would think that with the prices they’re charging for their vehicles that Maserati would be swimming in dough. Not so. In fact, Maserati just experienced its first profitable quarter in 17 years. Yes, you read that right. 17 freaking years. That’s a long time to go without making any money, so good on them.

What took them so long? Well, Maserati became a part of the Fiat Group in 1990 (that’s 17 years ago, if you’re counting) and they haven’t turned a profit since then. That is, until now. As time goes on, Maserati “expects” to be even more profitable for the rest of year, but you know how fickle the automotive industry can be.

In terms of hard numbers, they turned a 1 million Euro trading profit in Q2 2007, which is a significant improvement over the 7 million that they lost during the stretch of time last year. Taking the comparison even further, they broke even in Q1 2007, compared to losing 26 million Euros in Q1 2006.



About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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