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Subaru’s Legendary WRX is Reborn on YouTube

Subaru turned to some American advertising agency to create their latest WRX marketing campaign and we’ve stumbled across one of their commercials. Many people have said that the message of this “Legend Reborn” campaign is terribly confusing, because they’ve seemed to have muddled in some Chinese in with the Japanese historic culture.

The net result, according to Autoblog, is a random mish-mash of Fast and Furious: Tokyo Drift, Crouching Tiger Hidden Dragon, and Blade Runner. Not that this strange medley is a bad thing, because they all appeal “to the target market for the new WRX, the 20- and 30-year-old guys who are into manga and anime.”

Want to see the WRX legend reborn in the wild? Then go ahead and check out the vid below.



About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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