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Hyundai Takes Bold New Direction with Veloster Concept

You have to admit, the Hyundai Veloster Coupe Concept — a combination of velocity and roadster — is one futuristic-looking vehicle, and even when you take a gander inside, you find all sorts of technological goodness. There is a prominently featured iPod dock, naturally, as well as a nifty space-age design. On the outside, you can find a uniquely shaped glass roof, wide fender flares, and a ridiculously thick C-pillar that makes for huge blind spots.

Speaking on the exterior design alone, I see a fair amount of inspiration from the Volkswagen Iroc Coupe we saw some time last year. This is a “bold new direction” that Hyundai is taking, according to VP of design Oh Suk-Geun. “With Veloster, we wanted to try something really different. We’re keenly aware that we need radically new products for the Y-generation, the first-time twenties something buyer.”

The Hyundai Veloster is currently on display at the Seoul Motor Show.



About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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