We’ve seen pictures. We’ve seen comparisons to the Apple iPhone. Now, let’s see the LG Prada phone for real, getting unraveled from its retail box. T3 of the UK had the chance to unbox the commercially available LG Prada phone, and needless to say, even the box was all svelte and fashionable.

As a refresher, the LG Prada features a full-face 3-inch touchscreen display, 2.0-megapixel camera, 8MB shared memory, microSD expansion slot, included 256MB memory card, USB 2.0, and Bluetooth. The asking price is a hefty $773.