The appeal of this watch is subtle, yet it grows on you. It’s the latest watch from Tokyo Flash, and they have called it the Mugen. It spins the time via a series of digital blocks, which addictively spiral from the outside of the LCD in. A total of 60 segments dot the square’s edge, with each segment signifying a minute. In the inner spiral are 12 blocks, each of which stands for an hour.

Adding to the uniqueness factor is the display color, which changes in response to the Sun’s rays. The display turns a darker shade of blue as they day wears on, and you don’t necessarily need sunlight to see it.

Price is a modest US$84.