Cupertino has Apple, and Korea has Tomato. The electronics maker named after the main ingredient in ketchup has created the U20 personal media player, and despite their rather creative company name, the U20 isn’t all that special in terms of design or functionality. It’s not even red like a cherry (tomato).

Instead, it sports a rather standard brushed metal finish, a five-way navigation keypad, and a retro power switch. The slight curviness is a nice touch, though, happily complimenting the 2-inch TFT LCD. File support includes MP3, MP4, WMV, and ASF formats, whereas the extra goodies are things like FM radio, JPEG photo viewer, and “games.”

Available in 1GB, 2GB, and 4GB flavors (each with miniSD expansion for more storage), the Tomato U20 PMP isn’t quite ripe enough for North American consumption at this time (i.e., probably Korea or Asia-only).