Virtual makeup shows the many faces of cosmetics technology

Not long ago, we told you about the Magic Mirror on the wall, a dressing room specialty that turned a wall mirror into a computerized interface, showing a virtual you wearing virtual outfits to faraway family and friends. The same idea powers Virtual Makeup, an in-store product by Fujitsu, Misukoshi, and Shiseido that shows what you would look like if you were wearing certain cosmetics.

An LCD monitor shows a virtual you, programmed to the cosmetics choices you make, even showing you a Before and After comparison. This is a little more honest than the Magic Mirror, if only because you’re looking at yourself, not trying on clothes for someone else. Even though you’re looking for how you would look in different shades of eye shadow, you tend to see yourself as you are now.

This feature is being offered now and will last until mid-February.