If it ain’t broke, don’t fix it. The reason why the Chrysler 300C has been such a success is because it’s so large and “in your face.” The same mentality has been brought to the all new Nassau concept. In many ways, the Chrysler Nassau is a Frankencar, so to speak, taking elements from all sorts of places.
For starters, it is based on the Mercedes-Benz CLS four-door coupe. They stripped it of some of its more expensive tidbits (to bring the price down to a more manageable figure), added “a dash of American badassness”, and gave it the same wheelbase as the 300C. Instead of a conventional sedan, the Nassau is full-length hatchback, complete with extra long glass roof panels. There are no B-pillars though.
Under the hood is a super beefy 6.1L Hemi V8, with power being delivered to the large 21-inch wheels. The traditional Chrysler grille is sharply contrasted with the cutting edge LED lighting, giving a strange mix of old and new. Lots of luxury and elegance inside, but a total “bad ass” appearance on the outside. Yup, we’ve got ourselves a Frankencar.