Watch experts Tag Heuer to craft mobile

If money is no object, you probably have a vivid collection of mobile phones already. But what’s one more?

Tag Heuer, better known as makers of deluxe timepieces, has announced its tentative entry into the mobile phone market, in partnership with custom phone maker ModeLabs. The result is expected to be in the Very High price range and target the same buyers of the Vertu, Gresso, and who knows, maybe a Goldvish or two. One thing’s for sure: the onboard clocks will be correct down to the millisecond.

More details than that we have not. We are certain, though, that the Tag Heuer marketing won’t let us down when these phones hit the market.


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