Reigncom, better known by their iRiver subsidiary around these parts, wants to jump into the online music selling business, recently launching the tune-centric Juke On portal. This is despite a recent report that says that online music sales are plummeting (although Apple says iTunes is fine).

In a sense, they’re taking the same approach as Apple, because they not only supply you with the MP3 player itself (via iRiver), but also the content to fill said player (through Juke On). Reigncom is claiming that this will provide customers with a “one stop” experience.

Pricing has not yet been announced.