America-bound? Mercedes Benz B-Class subcompact
Comment
Thursday, December 28, 2006 by Michael Kwan
Print This Post
FREE Email Newsletter
The name “Mercedes Benz’ has always had this air of exclusivity and class to it, but maybe DaimlerChrysler is ready for a slightly different approach in the United States. North of the 49th parallel, Canadians can already get their hands on the B-class Mercedes, a compact hatchback with a few upscale goodies. By comparison, the cheapest Benz in the States is the C-class. Looking overseas, there’s the even-smaller A-class.
According to recent reports, DaimlerChrylser may be ready to bring the B-class to Americans, given the increasing demand for smaller, more fuel-efficient peoplemovers. The risk, though, is that they may be over-diluting their brand, especially when you include the prospect of launching the Smart ForTwo in the States as well.
What are your thoughts? Would you consider the B-class?





