Apple may own 75% of the DAP/PMP market with its everywhere-you-look-there-it-is iPod, but Best Buy is taking on that very same segment with the NS-DVB2G, DVB4G, and DVB8G, all of which have just received the almighty FCC stamp of approval. Aesthetically and functionally, all three units are identical with the exception of the on-board storage (2GB, 4GB, and 8GB).

While the Zune may boast WiFi file sharing, this Insignia unit comes with lovely Bluetooth connectivity. It’s unclear whether this is just for A2DP headphones or for file transfer, but either way, it’s a definite plus. Moreover, you can expand the memory via microSD.

No word on pricing, but there’s a distinct possibility we’ll see this Insignia player in Best Buy stores in time for the holidays.