Becker Traffic Assist Pro gets dressed up in Ferrari red

People like Ferrari-branded items, especially when they come clad in that signature red. At least, that’s what Becker is hoping. The new Traffic Assist Pro is a blazing new GPS unit, sporting a 4-inch 65k color touchscreen display, 64MB of internal memory, integrated 2W speakers, and some sort of memory card expansion. In fact, they’re tossing in a 2 gig card that will come preloaded with Navteq maps for 37 European countries.

Powered by a SiRFstar III chipset and 400MHz processor, the Ferrari-hot navigator will not only keep you on track, but also keep you entertained with its built-in MP3/WMA player. Battery life has been rated at 4.5 hours of navigation.

Look for the Becker Traffic Assist Pro for Ferrari some time this month with an asking price of 700 Euros (US$900).

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