It’s can be quite a challenge being creative when designing a new line of USB sticks. Elecom is certainly trying though, releasing no fewer than four new “U.Style” thumb drives, each with slightly unique aesthetics. Sorry, no Pez dispensers or furry animals here.

Under the hood, they all sport the same technological gizmos to provide you with four gigabytes of storage space, but we all know how important appearances are. Check out the picture to the right, and select from the standard-looking “Smart”, the squared-off “Flat”, the bulbous “Cute”, and rib-tastic “Block.” No word on pricing.