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Fuji FinePix S6500 zeroes in on your face

We’ve already seen rudimentary face recognition solutions for webcams (where would YouTube be without it), so it only makes sense to put a slightly more advanced version in the digital camera you carry along on the annual visit to grandma’s place. The new FinePix S6500 from FujiFilm Korea boasts a 6.3 megapixel sensor, but more importantly, it features “face detection” functionality, automatically adjusting the focus and exposure time to create the best possible photo.

While webcams can only focus on one person at a time (as they should, I suppose), this digicam can simultaneously zero in on up to 10 different people. Typically, flash can create for some strange picture effects, but Fujifilm is making that part easy for you too. You see, they’re including what they call “intelligence flash”, a feature that “identifies the distance between the camera and object, and thereby sets the optimum ISO.”

It’s starting to sound like the camera does all the work for you, and that may very well be true. After all, CEO Chang ho Ryu is saying that this “is designed to help even beginners to be able to take professional pictures.” Point-and-shoot is looking better and better.

We expect the price to be in the 600,000 KRW (US$625) when the Fujifilm FinePix S6500 hits the Korean market.

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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