You’ve got your cameraphones for spur-of-the-moment snapshots and a decent digicam for family vacations, but if you really want to have some fun, you should take a long gander at superwide photography with the Zeiss Ikon SW. Yes, the same Zeiss as the Carl Zeiss lenses we’re used to seeing on Sony’s cameras. It’s a shame that the Ikon SW isn’t digital, but they do say that they may be working on a digital version somewhere down the line.

The Zeiss Ikon SW SuperWide will work with all M Mount lenses, and (of course) they’d prefer you make use of their superwide-angle lenses like the Distagon T* 2,8/15mm ZM and the Biogon T* types. For fast action shots, you can dial the shutter speed to just 1/2000 sec, or for super long exposure, you can leave the shutter open for as long as 8 seconds (in automatic mode). You’ll also get an accessory shoe to attach the viewfinder and a hot shoe for attaching the flash.

By all indications, we should expect the Zeiss Ikon SW SuperWide camera to hit shelves in October with an asking price of 799 Euros (~US$1,025).