Targeted at first-time digital camera buyers (believe it or not, they’re still out there), the Sony CyberShot DSC-W50 is easy to use but is no slouch in the specs department. The six megapixel imaging sensor ensures a crisp, high resolution photo every time, and thanks to the sensitivity settings of up to ISO 1000, you’ll reduce the amount of blur you get with action shots.

The 3x optical zoom lens is of the Carl Zeiss Vario-Tessar variety. Framing your shot is simple, using the 2.5-inch color LCD. Other key selling points include MPEG-1 video recording, a brushed metal body (available in black or silver), and a built-in “function guide” that explains the different icons found throughout the on-screen menu.

Look for the Sony CyberShot DSC-W50 digital camera to hit shelves in Japan on September 8. No word on pricing, but I can’t imagine it being terribly expensive, especially if they’re trying to capture first time buyers.