Archos is a big player in the portable media player market, and they just keep releasing new units on the market that may not get you drooling, but they certainly make you want one. The company’s latest offering is the Archos 404, sporting a design that isn’t terribly foreign and a spec sheet to match.

The 3.5-inch LCD display isn’t exactly huge, but I’d say it’s adequate for most of your on-the-go video watching needs. Other key features include a 30GB hard drive, built-in speaker (presumably in addition to a headphone jack), and a voice recorder. In addition to a wide range of media formats — MP3, WMA, WAV, JPEG, BMP, PNG, MPEG4 ASP (Level 5), XviD, DivX 4, DivX 5, and WMV9 — the Archos 404 also lets you tackle those PDF files you have kicking around as well. Battery life is reported at 15 hours of audio, or 4 hours of video.

No pricing or availability information is available at this time, though Archos does mention that they plan on adding a DVR station, line-in recorder, USB host module, and camera to the optional accessories list.