If you thought Paris Hilton’s blinged-out Sidekick was a sight to behold, you’ve got another thing coming. Sure, you could drop seven figures on the 1001hp Bugatti Veyron and rip around the mountain passes, but wouldn’t you much rather spend over a million dollars on a cell phone?

Goldvish of Switzerland didn’t equip their mobile phones with x-ray vision, the ability to levitate, or any other cutting edge technology, so that’s not what explains the hefty price tag: it’s the platinum, gold and diamonds that dress them up. Want to be the envy of all your Beverly Hills neighbours? Then, pick up the top of the line unit which goes for a cool million Euros (about $1,278,000 USD).

Of course, if you want to be a poseur and just say that you own a Goldvish, you can look into the “entry-level” end of things: they have some luxury phones with prices starting at 18,900 Euro (~$24,000 USD). The perennial question: a car or a phone?