
This move is part of an aggressive set of incentives, due to be launched as soon as next week, which will surely send the market into a ridiculous deal-matching frenzy like last year. Chrysler will also reportedly be re-introducing employee pricing and may complement that with 0% financing. These steps are necessary because of the disaster that this year has been for Chrysler so far. Sales were down 10.9% last month and 2.5% on the year. They currently have a 77 day supply of cars on hand, which is well beyond the ideal of 60 days.




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