Over-the-air mobile music services to leave online stores in the dust

June 15, 2006 @ 10:40pm by Michael Kwan

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Look around you. Where do most people enjoy their music these days? It’s not sitting at home in mom’s basement, avoiding the glorious world out there. Rather, mobile music is all the rage, with people jamming away to their iPods or MP3-playing musicphones.

According to IDC, this trend is really going to take off when wireless over-the-air (OTA) music services, particularly for music-playing mobile phones, become a little more mainstream. In fact, the global market intelligence firm is predicting that by 2010, mobile music download users will exceed those of online music service users. “US wireless music services wil have over 50 million users and generate more than a billion dollars in revenue” by that time, says IDC.

Is the iTunes Music Store in trouble? Perhaps. But if they branch out into an “OTA mobile music storefront” as well, Stevie Jobs and friends will still have plenty of action at $2 a pop, especially if the rumored iPhone is met with as much fanfare as the ubiquitous iPod.

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