Home » Uncategorized » Nielsen to start tracking viewing on mobile devices

Nielsen to start tracking viewing on mobile devices

Nielsen is the king of measuring what people are watching on TV, and now the company wants to expand their domain. In a move which surprised industry insiders with its aggressiveness, the company has announced that it will integrate internet ratings with its TV ratings, and that it will start to measure viewership on portable devices like iPods.

The internet will join their rankings in two ways. First, they will track video content delivered to televisions through the net. Second, they will expand their People Meter sample to include the internet. They are also working to develop methods of tracking viewing on portable devices, and they are assembling a 400 person iPod user panel as a first step.

That information will be very valuable to content providers and website owners. Up to this point, the information available is largely transactional – we can know how many units of content are sold, but we can’t know how the content is used, where it goes, and how quickly users move it around. The new information would change the way marketers could operate.

About T.O. Whenham

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.