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BlackBerry heading to Japan

By now most North Americans are used to the fact that Japan is way, way ahead of us when it comes to electronics. There is one thing that we have had forever that they are just getting now, though; the BlackBerry. Research in Motion has announced that they will team with NTT DoCoMo in Japan to sell the devices, starting this fall. The devices will operate on both the W-CDMA and GSM/GPRS networks. The devices will be marketed to corporate customers, though RIM has given no hint of their expectations for subscriber growth at this point. DoCoMo has 51 million subscribers.

The move into Japan was expected and overdue. RIM has recently entered the market in both China and South Korea, leaving Japan as the last of the big three Asian markets left to conquer. The adoption in Japan will be aided by the large number of foreign multinationals operating in Japan that woud already be familiar with the devices in their home markets.

About T.O. Whenham

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