They’re not explaining why they’re skipping a “generation”, so to speak, but Fujifilm has just unveiled its followup to the FinePix Z1: the compact and sleek FinePix Z3. It may not be the most powerful unit on the market – you’re better off opting for a digital SLR if you want super high end snapshots – but this 5.1 megapixel shooter should be more than adequate for the average user. Best of all, they’ve kept the package small and light, making it that much easier to carry the Z3 around with you wherever you go.

One thing that has plagued cameras in the past is when you use a flash, the color balance is thrown completely off, producing some strange looking pictures. Fujifilm has addressed this issue with i-Flash, allowing for “more natural looking backgrounds”. In addition to picture stabilization, Natural Light shooting mode, and 10 MB of internal memory, the Fujifilm Z3 packs VGA video recording (30fps) and 3x optical zoom.

Available in silver and “funky” metallic blue, the FinePix Z3 should start shipping in July for $280.