In the world of automobiles, it’s always a delicate balance that must be found between supply and demand. On the one hand, you want to have enough vehicles out there for your dealerships to sell (and thus, have the money keep pouring in), but on the other hand, you don’t want to overproduce and leave yourself with thousands of unsold cars that must now to be essentially given away at bargain basement – cough, employee discounts, cough – prices.
Well, the Saturn Sky and Pontiac Solstice have done quite well for General Motors. A little too well in fact, considering that they can only produce about 20,000 Solstices a year, whereas there is an estimated demand for 35,000 of the popular roadster. A similar situation is presenting itself with the Sky as well. It seems the suits at GM are considering upping the production, because the Wilmington plant where these cars are made is still 10,000 shy of its current capacity, and they say that they can make “way more” than that.
However, they have to be careful with the sports car market, because many of these prospective buyers are interested in the Sky and Solstice because they are fairly unique and you don’t see one on the road every day. GM needs to maintain a certain air of exclusivity around these vehicles, which at the same time, striking the pan while it’s hot.