
There are a number of factors contributing to the increase. Incentives, most notably the zero percent, 60-month financing on Escape and Mercury Mariner hybrids, made the vehicles much more attractive. Government tax benefits for hybrid vehicles certainly don’t hurt. The rapidly escalating fuel prices get the attention of people who want to find a way to make their monstrous vehicle more affordable to drive. The company has also been spending more on advertising, including all the Kermit ads.




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