Bell Mobility and MTV ink exclusive content deal

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Friday, April 28, 2006 by T.O. Whenham

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MTV has announced an exclusive mobile content agreement with Bell Canada. Bell Mobility users in Canada will be able to access the 10 Spot Grab from their mobile phone. This includes screensavers, ring tones and video highlights from the bizarre yet strangely addictive shows that make up the 10 Spot on MTV. Canadians are just being introduced to those shows on the new MTV Canada. The shows include Laguna Beach, The Real World: Key West, The Gauntlet II, My Super Sweet 16 and more. One to three minute previews of the shows will also be available.

In addition to those clips, which will be refreshed weekly, users will be able to access archived content through MTV Overdrive, the MTV broadband channel. Content there can be sent right to your phone.

The content will be available for individual paid download, or you can access the content as part of several bundles from Bell. Stephen Colletti, a star of Laguna Beach will be in Toronto promoting the new content.

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