AOL has taken another step in its uphill battle to remain relevant. This time they have launched a new mobile service that will reformat web pages to allow mobile users to access any web page on their phone. This, of course, isn’t at all revolutionary. Several other companies, most notably Google, provide a similar service. Many of those companies have come under fire from users, especially web publishers, because they often strip out ads to make the pages fit the smaller format, robbing publishers of revenue opportunities while still using the content. It will be interesting to watch if AOL will run into the same complaints, or if they have come up with a workable solution. The service can be automatically accessed by browsing through AOL.com.
This is just one part of a push that AOL is making in the mobile sector. They are working with Sprint Nextel to create an AOL.com portal for Sprint customers.