
Negotiations reportedly broke down between the companies on February 16th. Sony was likely holding out for a better price, since they will be buying a lot of NAND Flash memory since a PSP with memory should be a big hit. The developments between the two companies will have widespread implications in the world Flash market. On news of the breakdown, spot prices for NAND Flash fell between 3% and 5.3% in one day. Deutsche Bank has pointed out that, if the companies don’t reach a deal, world supply will outstrip demand by 10%, driving prices down. Good news for consumers, but a big enough hit to Samsung that they will likely renew their push to get a deal done.




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