Home » Uncategorized » Toyota Camry now in NASCAR

Toyota Camry now in NASCAR

The stereotype goes that NASCAR is reserved for rednecks to argue over which American manufacturer is best. The picture just got a touch more complex as Toyota announced that they will be entering a NASCAR’ed out Camry into the mix, joining in on the hundreds and hundreds of laps on Sundays.

The NASCAR tracks have traditionally been the battlegrounds between Ford, Dodge and Chevy, so long-time enthusiasts may scoff at the introduction of a Japanese car into the sport. Toyota officials see this as an opportunity to further penetrate the North American market and tap into a market that may not have been accessible before. Les Unger, National Motorsports Manager at Toyota Motor Sales USA, said that the intention is to “reach the very vocal, enthusiastic and loyal NASCAR fan base.”

Toyota’s sales in the United States improved nearly 10% last year, and the company, with this move, will further their steadily increasing growth. They don’t expect to be taking NASCAR by storm…not right away anyways. Unger realizes that “we or the teams we are going to be working with are not going to be in the victory circle right out of the box,” but expect big things in the future.

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.