Home » Uncategorized » HP outlines long-term strategy

HP outlines long-term strategy

Hewlett-Packard, fresh off marathon planning sessions for its corporate future, has targeted separate areas of focus in commercial printing and software company acquisition.

A prime target in the software department will be companies that serve the blade server market. HP has already taken over companies that provide support and technologies for storage management, such as appIQ. That will definitely continue, according to CEO Mark Hurd.

A related area of focus will be the chip market, with HP announcing that it will learn more and more toward Advanced Micro Devices’ Opteron chip, in a departure from a longstanding agreement between HP and Intel.

Commercial printing, which is perhaps the company’s most successful enterprise, will continue to innovate and improve, the company said, providing a source of stability in a sometimes turbulent marketplace.

Along with all of these improvements, according to Hurd, will come a renewed focus on direct sales. The company has hired former Dell CIO Randy Mott to help implement the back-end processes necessary for a first-rate direct-order Web site.

The choice of Mott is perhaps an apt one, since Dell is one of HP’s main competitors. But the focus on direct sales must not be at the expense of the middle-men retailers who already do a bang-up job of selling HP products.

“When you go from direct to indirect, the only people who get upset are your own sales force,” said Roger Kay, president of Endpoint Technologies Associates. “But if you’ve got distribution and you go direct, you’re competing against the people that help you.”

For now, the big news is that HP, at times making headlines for its tumultous corporate infrastructure, has a plan, focusing both inward and outward, on direct sales, printers, and servers.

About Dave White

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.