SanDisk brings in USB Smart Drive support for Console and PC Video Gaming

SanDisk has now come out with a new high capacity USB smart drive called the SanDisk Cruzer Crossfire. The drive is slated to respond to the requirements of console and PC video gamers and has been unveiled at the International Consumer Electronics Show (CES) in Las Vegas.

The SanDisk Cruzer Crossfire is being offered to video game enthusiasts in four color-coded capacities: 512 megabytes (MB) in green, 1 gigabyte (GB) in white, 2GB in black and 4GB in blue. This new USB drive will facilitate the users several functionalities like storing games and related data, transfer of wireless internet settings, viewing of digital photographs and it can also play music for you. Nothing surprising, the company is promoting the SanDisk Cruzer Crossfire as something more than a gaming tool. Says Nelson Chan, Executive Vice President, SanDisk, “The new gaming consoles, with their impressive graphics, are more than just gaming devices — they are multimedia centers. As such, people can also use them to view their digital photos and play digital music, and a smart drive is a fast and convenient way to access this content.”

The console and video gaming market is evolving to the point where systems can accept devices through USB. Microsoft had recently released the Xbox 360 with three USB ports and other significant players like Sony and Nintendo are all slated to soon follow the suit. Moreover, according to a forecast by market research company IDC, sales of gaming hardware globally is likely to register a staggering growth of nearly 30% this year and will clock a sales figure close to 60.4 million units. With Cruzer Crossfire, SanDisk seems to have braced itself well to derive rich dividends out of ensuing windfall.


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