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Boomtube lives again thanks to Think Outside

I guess it’s not exactly thinking outside the box when you re-badge and re-market a product that has already hit the market and left, but it may not be too bad of a strategy when it comes to reviving Virgin’s Boomtube portable speaker systems. Think Outside has taken the old Virgin Boomtube EX, changed its name slightly to Boomtube H2O1, and is throwing it back into the marketplace.

Some may say it looks like a two-ended thermos, but whatever you want to call it, the Boomtube really does boom. It provides fairly decent bass for a portable system, with a full 40 watts of power, MaxBass bass-boosting circuitry, and an integrated subwoofer. The speakers detach from the center unit if you want better stereo separation. You’re given two power options: you can either make use of the included rechargeable battery, or use the AC adapter. So, there is no turning to alkaline in a bind.

The Boomtube H2O1 features 2″ aluminum speakers that reproduce sound at the mid- and high ranges. In addition, Boomtube H2O1 combines two bass drivers with MaxBass technology for lower frequency bass reproduction. The whole system weighs just over three pounds. Also included is a 3.5 to 2.5mm adaptor that allows the H201 to work with music phones.

Considering the discontinued Virgin Boomtube is going for clearance bargain basement prices of around $60, despite the fact that it is officially listed at $140, Think Outside will be well advised to keep their price point closer to the lower end of that spectrum.

The Boomtube H2O1 will be available from leading retailers world-wide beginning in December 2005.

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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