Nokia is saying that there will be 3 billion mobile phone users by 2010. That’s a 50% increase over the 2 billion users today. This will sure make Nokia happy – they own about 1/3 of the world’s market by their estimates. The topic of expanding mobile phone coverage to the developing world was under discussion at the World Summit on the Information Society this week.
About 80% of the world’s population has access to cell networks, yet four billion people have never made a mobile phone call. Taxes, regulation and the high costs of phones were seen as the obstacles.
The new target set by the company is ambitious, but the growth in phone use has been very rapid. “Two years ago, we set a target of 2008 for getting 2 billion users, and we achieved that in September,” said Veli Sundback, a Nokia senior vice president.