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Cingular Cuts Motorola ROKR Price by 40%

If you want the Motorola iTunes mobile phone, now is probably the best time to get one. Cingular Wireless has just reduced the price of the Motorola ROKR phone by as much as 40%. Cingular began to sell the mobile music phone for US $249.99 with a two-year subscription, but now in light of a new slimmer predecessor, the big plastic ROKR price has diminished to US $149.99.

So what went wrong? Apparently, many things; but the hefty US $250 price tag and the fact that the Motorola Rokr can only hold 100 songs are the main culprits. The return rate for the iTunes phone has also been quite high, with users complaining mostly that they had trouble synchronizing the phone with their computers.

Motorola Rokr sales, pegged at about 83,000 per week, fail miserably in comparison with sales of the Motorola Razr, which averaged about 500,000 units weekly.

Still, Motorola is not throwing in the towel just yet. It has just launched an international ad campaign featuring Madonna and the tagline “A hundred tunes in your phone, baby.” In addition, Motorola plans to provide iTunes software for its soon-to-be released Razr v3i and Slvr L7 mobile phones. The Razr is anticipated to hit stores by end of this year.

About Melanie Tan

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