Samsung draws aggressive LCD marketing plan for US

Korean electronics major, Samsung has decided to go all hog on the marketing of its products based on Liquid Crystal Technology (LCD) in America. The company is a global leader in the technology and the proposed aggressive move is meant to further improve its top line in the American market, which happens to be the frontline consumer of LCD products in the world.

As per the new plans, Samsung has set-up specialized sales teams for various LCD-based products like televisions, mobile displays and computer information technology. There has also been some churning in the sales team of the company in America with Scott Birnbaum appointed as Vice President (VP) of sales for its LCD Business.

Joe Virginia, a senior official of Samsung Electronics in America sums up company’s new stance in these words, “LCD panels have been gaining widespread popularity due to technology advancements and what we believe is the industry’s best value proposition, so we have invested in increased resources to meet demand in the Americas’ within key markets such as cellular, large screen TV and public information displays.” The newly appointed Vice-President(VP) Scott Birnbaum had a futuristic tone to his note on Samsung’s new plans, “We are also seeing new applications for LCD panels in printers, information displays in conferences rooms and airports, and MP3 players.”

Samsung LCD’s latest American drive is part of a long-term strategy wherein the company aims to increase the sales of its LCD products in some other markets like Mexico and Brazil as well in the near future.