
The phones include a Sprint Music Store feature where tunes can be purchased and downloaded for $2.50 each. That price seems high when compared to other music services, so it remains to be seen how Sprint will position their offering to present value.
Sprint Nextel may have felt forced to enter the high-speed network segment with a splash because they have been criticized for falling behind their competitors, notably Verizon and Cingular.
Are consumers ready to pay $2.50 simply for the convenience of being able to instantly purchase, download and listen to a song from their mobile phone? Or can they wait and load it at home and save over half the cost.




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