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BBB terminates Cingular’s membership for consumer unfriendly behavior

It’s an incident which could very well cloud Cingular Wireless’ claim of being a consumer friendly service provider. The Better Business Bureau (BBB) of Upstate New York has decided to terminate its membership for non-friendly behavior with its subscribers. BBB is a non-profit consumer forum that not only acts as an interface between the consumers and the companies, but also keeps close tabs on a company’s responsiveness to consumer complaints.

The findings were revealed by The Rochester Democrat and Chronicle, a New York based newspaper.

In its counter argument, Cingular has stated that the charges of being unresponsive to consumer complaints are unfounded and it will convey this message to the agency. Rochelle Cohen, Spokesperson for Cingular says, “We take all customer complaints very seriously, and we’re working diligently to address the concerns brought to our attention by the BBB of Upstate NY. We want to set this right.” The company has also initiated damage control exercise and today a group of its officials will be meeting BBB representatives. Cohen adds, “We will be meeting with BBB representatives today to address any outstanding issues they may have, and we will apply for reinstatement as soon as possible. It’s very important for us to be a member in good standing.”

Cingular’s expulsion is believed to be based on BBB’s findings that Cingular left 20 complaints unanswered and has a total of 200 complaints during the past three years. The expulsion has become effective and Cingular can now hope to reapply for the fresh membership only after a year.

About Ritwik Sinha

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