NTT DoCoMo has selected FlashCast technology for their i-channel news service just launched today. By pushing the i-channel button on their mobile handset, users can select the news, weather, entertainment, sports, horoscopes or whichever channel they please.

The service is being launched concurrently with FOMA 701i series, a mid-range 3G handset developed specifically for NTT DoCoMo.

“Since the 2003 launch of DoCoMo Flash-enabled handsets, there has been tremendous growth in the mobile ecosystem in Japan,” said Al Ramadan, executive vice president and general manager of mobile and devices, Macromedia. “We’re pleased to see NTT DoCoMo build on their success with the Flash Platform by powering the i-channel service using FlashCast.”

FlashCast is a solution to meet the demands for compelling, consistently updated, easy-to-use mobile data services