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Motorola co-opts traffic.com to boost VIAMOTO offering

Global telecom giant Motorola has roped in the services of traffic.com’s real time traffic updates to its award-winning VIAMOTO navigation solution in an obvious attempt to boost value to its customers.

Motorola’s VIAMOTO solution provides on-the-go consumers with an easy-to-use, accurate resource for directions and traffic information in major cities. With a simple push of a button on a GPS-enabled mobile device with VIAMOTO software, travelers can receive detailed, up-to-the-minute information on traffic congestion, construction, accidents, or incidents along their route. Consumers also have the ability to request a turn-by-turn detour, saving time by avoiding one or more of the reported traffic problems.

Traffic.com is a leader in its own right in traffic data collection and reporting. Traffic.com’s Chief Executive Officer Robert Verratti is pleased with Motorola’s decision to co-opt his company’s services. “We want to improve the lives of consumers with the best traffic information available,” he elaborates. In fact, the integration into Motorola’s VIAMOTO solution will enhance traffic.com’s core objective of reaching travelers on-the-go with the most accurate and actionable traffic information.

Though the VIAMOTO navigation solution is available in selected cities only as of now, given Motorola’s ambitious plans to go for a nationwide roll-out, traffic.com’s utilitarian is expected to ride on the giant’s shoulders. Traffic.com’s offerings are already in use. Prominent users of its traffic contents include the Weather Channel, XM Satellite Radio, Bonneville Radio, NBC 10 WCAU TV, CBS2 WCBS among others.

According to Verratti, data collected from Traffic.com’s proprietary network of digital roadside sensors and additional government sensors provide lane-by-lane traffic information. This includes average speed, volume and even type of vehicle besides providing alliance companies with flexible technology and consumer-focused content presentation for the highest quality, accuracy, and breadth of coverage.

Motorola’s VIAMOTO technology powers several consumer navigation offerings commercially available today. Additionally, the VIAMOTO solution is available for wireless subscribers to use on select GPS-enabled phones.



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